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Nestled on the shores of the Atlantic Ocean, Rabat, the capital city of Morocco, is a testament to the passage of time and the confluence of civilizations. Its roots trace back to the Phoenician era, approximately 3,000 years ago, when it emerged as ‘Sala’, a strategic trading post. The Romans, recognizing its significance, transformed it into ‘Sala Colonia’, leaving behind the enchanting ruins of Chellah that stand as a witness to its Roman heritage. The 12th century saw Rabat’s rebirth under the Almohad dynasty, with grand structures like the Hassan Tower symbolizing its Islamic golden age. The 20th century brought a new chapter with the French Protectorate, blending Moroccan traditions with European architectural elegance. Today, as you walk its streets for our event, you’ll experience Rabat’s rich tapestry of African, European, and Middle Eastern cultures, reflecting its legacy as a welcoming melting pot and a bridge between epochs. Dive into its history, savor its culture, and let Rabat’s story inspire and enrich your event experience.
Historical Background
Rabat is a city rich in tourist attractions, with monuments that stand as witness of the city history.
Hassan Tower
An emblematic minaret of an incomplete mosque, offering panoramic views of the city.
Mausoleum of Mohammed V
A masterpiece of modern Alaouite dynasty architecture, with its white silhouette, topped by a typical green tiled roof.
Kasbah of the Udayas
A fortified complex with narrow alleys, beautiful blue and white houses, and a breathtaking view of the Atlantic Ocean.
Chellah
Ancient Roman and Islamic ruins, a serene garden filled with storks.
Grand Théâtre de Rabat designed by Zaha Hadid
One of the city’s prominent modern attractions is the Grand Théâtre de Rabat, designed by the acclaimed Iraqi-British architect, Zaha Hadid. This futuristic edifice lies by the Bou Regreg River, encapsulating the essence of modern architectural design and cultural enrichment with its 7,000-seat theatre, which is part of King Mohammed V’s national program of cultural development.
Mohammed VI Tower
Rabat’s sky is graced by the towering Mohammed VI Tower, a 55-storey skyscraper standing at 250 meters. Strategically positioned near the Bouregreg River, this tower is not only the city’s but also one of Africa’s tallest structures, embodying Morocco’s modern architectural stride. The tower houses a luxury hotel, apartments, and retail spaces, making it a notable addition to Rabat’s urban skyline.
Shopping destinations
The commercial vigor of Rabat is epitomized in its modern malls, offering a blend of international and local shopping experiences. Mega Mall, Label’Vie, Ryad Square, and Arribat Center are among the city’s modern shopping precincts, hosting an array of shops, eateries, and entertainment venues. These malls provide a modern shopping experience, featuring a range of international and local brands, restaurants, and cafes, marking Rabat as an emerging international shopping destination.
Arribat Center: Rabat’s Pinnacle of Modern Shopping and Leisure
Arribat Center stands as a testament to Rabat’s dynamic evolution into a contemporary urban landscape, offering a seamless blend of shopping, dining, and entertainment. This sprawling complex, located in the heart of Morocco’s capital, is a modern marvel that attracts visitors with its international brand outlets, local boutiques, and culinary delights. Shoppers can explore a vast array of products ranging from luxury fashion to everyday essentials, while the multitude of eateries caters to every palate, serving up both traditional Moroccan fare and global cuisine.
The mall’s design is a sight to behold, merging sleek modernity with Moroccan design elements, creating an atmosphere that is both cosmopolitan and distinctly local. As a family-friendly destination, Arribat Center also boasts entertainment options for all ages, including a cinema and various leisure activities. It’s not just a shopping center; it’s a vibrant community space where commerce, culture, and entertainment intersect to offer a unique experience in Rabat’s commercial scene.
The Mohammed VI Museum of Modern and Contemporary Art
The Mohammed VI Museum of Modern and Contemporary Art (MMVI), marks Morocco’s fervent stride towards cherishing modern and contemporary art.The MMVI serves as a vibrant nexus where art aficionados and curious minds can delve into a rich tapestry of modern and contemporary art, reflecting both the aesthetic diversity and the socio-political dialogues resonating through the modern artistic narrative of Morocco and beyond.
The city boasts an efficient tram system connecting key areas. Taxis are also readily available. For the convenience of our attendees, shuttle services will be provided between the conference venue and designated hotels.